PROJECT 1: URBAN OUTFITTERS BOOKLET

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Objective:

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For this project, I designed a booklet to advertise an imaginary campaign for the company of my choosing—Urban Outfitters.   

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Approach:

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Since I was working with a company that has an established branding, I had to work within confines to preserve the aesthetics.  For this project, my theme was back-to-school/fall time. I took inspiration from UO's website, as well as fashion magazines from the early 2000s (which I grew up obsessing over). One thing I specifically wanted to do with this book is to give it a purpose; so I specially designed a quiz and added several styling tips to make it into a mini-magazine. Finally, Urban Outfitters doesn’t just sell clothes, they're advertising a lifestyle, and that's what I wanted to showcase in my booklet.

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What I did: ​

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